Short-Lived Play

Media history is still written largely from national perspectives so that the role of import and export, translations franchises seldom foregrounded. On geographically linguistically limited markets, imported materials have nevertheless been crucial parts popular print culture. This paper explores market ‘sex edutainment’ magazines in 1970s Finland, zooming specifically on Leikki (‘Play’, 1976), a sex magazine for women translated Norwegian Lek (first launched 1971) provided knowledge topics ranging marriage to masturbation lesbian desire. Through contextual analysis Leikki, marginal publication has basically faded memory, this article attends ephemeral even failed media order account heterogeneity press as it intermeshed with advice education. In doing, adds new field focused successful periodicals addresses gaps resulting exclusion mainstream historiography.